Home/Responsible gambling

Protecting players, strengthening operators

Real success in iGaming is built on responsibility. We work as digital partners to operators and as advocates for safe, responsible play.

Our position

Everything we do for an operator is aligned with PAGCOR regulations, so our clients meet their compliance requirements while building a healthy, sustainable business.

Gambling should be entertainment. When it stops being entertainment for someone, the industry has a duty to notice and to make stopping easy. That belief shapes how we write campaigns, how we train creators and what we build into the platforms we support.

It is also commercially sound. Operators who take player protection seriously keep their license, keep their payment partners and keep the players who matter.

If gambling has stopped being fun

Support is available. PAGCOR runs a self exclusion program for players who want to restrict their own access to licensed venues and platforms, and licensed operators are required to offer responsible gaming tools including deposit limits and account closure.

Speak to your operator's support team, or contact PAGCOR directly through pagcor.ph.

How we work

Compliance and advocacy, built into the service

Responsible gaming is not a page we publish. It is a set of decisions taken every time we brief a campaign.

Compliance first campaigns

Creative, targeting and landing pages are checked against PAGCOR requirements before spend starts, not after a complaint.

Education for creators

Through AffiliAcademy, every creator who represents an operator is trained on what responsible promotion actually means.

Self exclusion support

Through AffiliSafe we help operators integrate self exclusion and player protection tools into their own platforms.

Self exclusion

Giving players real control

Sustainable growth starts with safe play, which means the tools to stop have to be as easy to find as the button to deposit.

AffiliSafe helps the operators we work with build self exclusion into their platforms, inspired by the PAGCOR self exclusion program. Where it is implemented, a player can:

  • Set an exclusion period that suits their situation
  • Reach support resources for safe gaming at the point of need
  • Take control of their habits in a confidential, secure process

Affili.ph does not operate gambling platforms and does not hold player accounts, so exclusion is applied by the operator. If you want to exclude yourself, contact your operator or PAGCOR directly and it will be actioned there.

Our commitment

What we hold ourselves to

  • To support licensed operators in building compliant, responsible gaming environments.
  • To give players the tools and the information to manage their own play.
  • To promote long term trust in Philippine iGaming through advocacy and global best practice.
  • To turn down work that we cannot run responsibly.

Gambling is for adults aged 21 and over at licensed venues and platforms. Play within your means.

Want your compliance position reviewed?

We will look at your marketing, your tooling and your player messaging, and tell you what a regulator would question.

From awareness to first time deposits, we cover the whole funnel and stay inside PAGCOR rules the entire way.